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The Four Components
Craft tells you how opportunity, passion, education, and networking converge for personal branding excellence. This book will inspire you to develop your brand, even if you don't believe you have one.
High Praise
“If I had this book as a young professional, it would have saved me 6 years of trial-and-error.” --Jay Baer, co-author of The NOW Revolution
More High Praise
“The O.P.E.N. Routine is not a theory, this is practical, actionable, and tested advice. I learned something on every page.” --Mark Schaefer, author of the critically acclaimed and best-selling book Return On Influence